The design, production, sale... The link contained in the birth of a piece of clothing determines its quality and even its character. From the routine to the challenge, it is often just one step away. It is like the “Durala Promotion” directed by Xu Jinglei. Patricia Field, the world's top stylist, took a time of 10 seconds to cut a sports t-shirt into a sexy, slanted shoulder.

The design, production, sale... The link contained in the birth of a piece of clothing determines its quality and even its character. From the routine to the challenge, it is often just one step away. It is like the “Durala Promotion” directed by Xu Jinglei. Patricia Field, the world's top stylist, took a time of 10 seconds to cut a sports t-shirt into a sexy, slanted shoulder.


Xu Jinglei shows the fashion of Lotto in “Durala Promotion”

In the "Durala Promotion" released on April 15th, the Italian sports fashion brand Lotto created the new Italian style for the leading actress Du Lala and Xu Lixing, Karen Mok and Pace Wu. Sports fashion modeling.

Lotto, a classic sports brand founded in 1973 in Italy. The word Lotto was derived from the founder's surname Caberlotto. The two overlapping diamonds in the trademark represent the high-tech R&D and innovative design concepts, reflecting the enthusiasm for the development of the Lotto brand in the early stages of football and tennis, as well as the inherent preference for sports.

In the long history of ancient history, sports and business culture, science and technology, and enlightened politics all contributed to the development of social civilization. The spirit of sports is an important way of embodying a civilization. After nearly 40 years of development, Lotto has become the largest sports brand in Italy and one of the top sports brands in Europe.

In March 2009, Lotto Leggenda, a stylish, best-selling European model with both taste and sex, was reloaded. In the Chinese market, we are committed to introducing the Lotto Leggenda series with both taste and sex. From the professional arena to the sports fashion, Lotto will continue to discover brand strengths in vitality, innovation, quality, Italian design, and sports passion as it inherits the history of the brand, and is committed to bringing more abundant and comfortable clothing to consumers. Experience.

Lotto do is Lotto's brand advocate. Lotto advocates an experiential life style and attitude and encourages young consumers to explore, discover, try, and experience various forms and novelties of life. Wu Xianyong, general manager of Lotto (China), expressed that, in shaping the brand image, Lotto hopes to promote freedom and casualness and constantly try new things to young fashion consumers through film and television entertainment marketing, interactive and creative marketing activities, and continuous exploration of each There is a fun lifestyle that conveys a healthy and upbeat attitude to life.

When the European culture collided with the Chinese civilization, what kind of spark would happen? How does a brand that aims to promote a young lifestyle and attitude combine with the film and television industry to achieve a win-win situation in the marketing era? Lotto gave a beautiful answer.